Mirror

Contrasting black & white illustration

Peek-a-boo activity

Crinky rainbow

Textured fabrics

Satin ribbons

0-3+ months: THE SENSES – VISUAL STIMULATION

The black & white side offers baby essential visual stimulation from day one. Place the book at a convenient distance from baby (20–30cm) and let them try to focus their gaze on the contrasting shapes and the mirror.

3+ months: FINE MOTOR SKILLS – FINGER & HAND MUSCLES

Baby's sight is already developed enough to enjoy the book's colourful side and explore the various activities (satin ribbons, crinkly tail and more) while practising fine motor skills.

0-6+ months: GROSS MOTOR SKILLS – TUMMY TIME

Both sides will engage and stimulate baby at earlier and later stages of development, helping extend tummy time. Place baby on the tummy with the book in reach and let them explore the toy with eyes, hands and mouth.

3-6+ months: COGNITION – OBJECT PERMANENCE

Playing the peek-a-boo game is a wonderful way of helping baby begin to understand the idea of object permanence, realising that things still remain where they are even if you can't see them.